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E.g., 2020-07-16
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    Fathom China

    iQiyi’s Big Hit, Youku Shifts Executives, Netflix Trailer Ignored

    iQiyi’s runaway hit. iQiyi’s new teenage suspense drama is considered pathbreaking television, and the censors are displeased.

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    Fathom China

    The State Of China’s VOD Industry

    In this special issue of China VOD, we take a step back and examine the state of the China’s video-on-demand industry. We look especially at political pressures on the big-three companies, and conclude that they have figured out how to satisfy censors while still producing content that viewers want to see. Government exhortations to take positive messages about China to overseas audiences have not yet translated into major expansion abroad,...

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    Fathom China

    VOD Firms Are Anti-Fragile

    In this issue • VOD industry benefits from the corona virus. Chinese people are staying home, watching TV and probably subscribing to VOD packages. • Dispute between cinemas and VOD firms. As cinemas are quarantined, film producers forge closer ties with VOD firms. • New vice minister of NRTA. China’s film and VOD regulator has a new vice minister but the change seems normal.

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    Fathom China

    New Propaganda Guidelines, iQiyi Pushes Into Thailand

    In this issue • New propaganda guidelines. The Communist Party wants Chinese VOD companies to produce more dramas that show a “well-off society,” then sell those dramas abroad. • New executive leads iQiyi push into Thailand. A former BBC executive will oversee iQiyi’s expansion in to Thailand, where Tencent Video enjoys early-mover advantage. • New Netflix home for popular Chinese drama. The sequel to a wildly popular Chinese imperial-court...

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    Fathom China

    iQiyi To Raise Subscription Rates, Positions Itself To Expand Abroad

    In this issue • iQiyi to raise rates at home, challenge Netflix abroad. iQiyi says it will finally raise prices in China to continue its lavish spending on content, yet will hold prices low overseas to build an audience and challenge Netflix. • Party-owned media scolds VOD industry. Communist Party-owned media accuse VOD companies of bilking subscribers. • NRTA plans monthly reviews of VOD shows. Reviews could exert even more pressure on VOD...

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    Fathom China

    Chinese VOD Firms Moving Abroad

    In this issue • VOD companies take Chinese content abroad. With government support, Chinese VOD companies are setting up overseas, especially in Southeast Asia. • iQiyi spends big, others cut back. Despite growing net losses, iQiyi is budgeting huge sums on new content even as its competitors slash their content budgets. • Netflix production flops in China. Chinese viewers like a new HBO series but not a new Netflix one. • Western stars at Youku...

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    Fathom China

    How VOD Companies Help Make Better Propaganda

    In this issue • VOD firms make propaganda better. The government is improving the quality of its propaganda by pushing “media integration.” • NBA ban great for Tencent Video. With CCTV refusing to show NBA games, Tencent Video looks set to gain a bigger audience for its rebroadcasts. • NRTA official moves to Hunan. China’s top state-owned VOD site has a new leader. • New film festival for online movies. China’s VOD firms want to take another...

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    Fathom China

    VOD Industry Faces Lockdown

    In this issue • Welcome to high political season. Censorship and “media integration” rise to new heights as the Communist Party prepares to celebrate 70 years in power. • Youku launches a new marketing campaign. Youku has paired with China’s version of Twitter to promote new shows. • The NRTA wants shorter dramas. The regulator thinks long drama series are boring. • Youku and Intel promote AI. A co-produced series explains that artificial...

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    Fathom China

    Beijing Hints At VOD Market Opening

    In this issue • Beijing mulls foreign ownership of VOD sites. Statements from Beijing city officials suggest that reforms under consideration include allowing the likes of Netflix into China. • Government restrictions on TV stations affect VOD sites. It is high political season, and VOD sites are looking for cover. • Big Map Attack. A Chinese production company joins the list of foreign airlines and travel agencies that have fallen afoul of the...

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    Fathom China

    Surviving Censorship

    In this issue • How VOD producers respond to censorship pressure. Producers of rap shows and costume dramas have figured out how to satisfy censors, and talk-show producers had better do the same, fast. • iQiyi hits 100mn paying subscribers. China’s leading VOD platform wins the race to a key milestone. • Youku and Huawei cooperate. Users can now access Youku content through the video app of China’s leading handset maker. • Rumors of impending...

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    Fathom China

    Xi Jinping Wants Tighter VOD Controls

    In this issue • China’s top leader signals new VOD controls. Xi Jinping led a meeting of top officials and called for a more thorough system of reviewing film, drama and VOD. • iQiyi releases new season of Rap of China amid turmoil. The talent show remains popular despite pressure to dumb down its content and the recent arrest of its music director. • NRTA visits the party’s birthplace. In case you doubted the censor’s loyalty to the party. •...

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    Fathom China

    Political Season Comes To China

    In this issue • Trade dispute impact on VOD still small. The China-US trade dispute has led to a few program cancellations but nothing more serious yet. • Political season comes to China. Between the Tiananmen Uprising anniversary and the 70th year since the PRC was established, VOD platforms have a lot of patriotism to instill. • NRTA says it has tamed the VOD industry. China’s VOD censor breaks with tradition to say VOD companies are doing a...

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    Fathom China

    Child Actor Crackdown, Firmer Hand At Youku, Tencent Restructuring

    In this issue • NRTA’s new restrictions on kids’ programming. The NRTA wants fewer child-focused reality shows, and more uplifting content for kids. • New Youku CEO’s recovery plans. Fan Luyuan acknowledges that Youku has slipped, and is responding with tighter management and more spending on content. • Possible merger for Tencent content units. Rumors say Tencent will save money by merging Tencent Pictures and Penguin Pictures; the effect on...

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    Fathom China

    NRTA Shows Weakness, Netflix Has A Hit, Taiwan Fears China’s VOD

    In this issue • NRTA shows weakness in deal on “court-struggle dramas”. Facing criticism by viewers for threatening to ban popular shows, the NRTA has struck a deal with VOD platforms regarding imperial-court dramas. • Pirated version of Netflix show a hit. Chinese love Love, Death & Robots. • Taiwan fears China’s VOD powers. iQiyi’s popularity in Taiwan has led to a backlash from ruling-party politicians who fear a Chinese stalking horse...

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    Fathom China

    Court-Drama Crackdown, Trouble At Youku, Politics In Wandering Earth

    In this issue • Crackdown on imperial dramas spreads to VOD • Signs of trouble at Youku • Wandering Earth hits all the right political notes • iQiyi losses grow • Alibaba confirms stake in Bilibili • Alibaba celebrates Green Book.

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    Fathom China

    New VOD Censorship, Douyin Promotes CCTV, And More

    In this issue • New censorship regime for VOD programs • Edicts from above, evasions from below • Douyin shows its usefulness for propaganda

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    Fathom China

    Xi Jinping Demands Media Integration

    The Communist Party has elevated its theme of “media integration” to the highest possible level: top leader Xi Jinping himself. Xi led the party’s ruling body, the 25-member Politburo, to the offices of People’s Daily on January 25 to drive home his demand that struggling state media adopt the practices of the country’s rising digital media giants. Although top-down calls for media integration have so far had little effect on VOD companies, in...

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    Fathom China

    Changes In Ratings, Bytedance Wants Long Video, And More

    In this issue Big changes in ratings collection Rumor: Bytedance makes offer for Youku China VOD’s global influence New short video regulations New iQiyi vice president for short video iQiyi wins lawsuit against Bytedance

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